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Hi, I'm MohamedI'm an engineer, a father of 3 and a data enthusiast from Egypt. I’m a bit of a freak for evidence-based analysis and I strongly believe in data. Empowering people towards better decision-making through the use of analytics and business intelligence is what I do best, and I'm here to share with you what I've learned (and am learning) to help bring your own data to life and uncover the real stories behind it.
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Why do we need Business Intelligence?
Data is around us everywhere. From your smartphone, your tablet, your laptop and even your watch. And it's not stopping there. By 2020, there will be over 44 zettabytes (that is 44 trillion gigabytes) of data created. And that's actually a good thing because the things data can do for you are amazing, from driving your business forward to improving your overall life.
Information is the oil of the 21st century, and analytics is the combustion engine. ― Peter Sondergaard, Senior VP Gartner Research
So with all this amount of data, how can you embrace it, harness it, drive value from it, and make better business decisions based on it?
This is where Business Intelligence comes into play.
Business Intelligence (BI) can be defined as the set of applications, infrastructure, tools and best practices that enable access to and analysis of data to improve and optimize decisions and performance.
So in today's data-driven world, the sky is the limit when it comes to the benefits in which BI brings to everyone's life. I will try to summarize some of the main benefits below:
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Productivity Boost
Automate your reports to save time and reduce errors.
Overcome data quality issues by avoiding manual and tedious data cleaning process. With the evolution of self-service BI, you can perform your own data analysis and avoid waiting for an expert to do it for you. |
Improved Efficiency
Visualize your data to spot actionable trends, patterns or gaps in your performance that needs improvement.
Easily perform analysis on data from multiple sources to make important connections between different areas of your business. Quickly get the insights you need whenever and wherever needed. |
Smarter Decisions
Be prepared for the future by gaining a better understanding of your past and your present.
Eliminate guesswork and get your questions answered with facts "on the spot". See the big picture through interactive dashboards that display multiple KPIs at once. |
Return on Investment
Through better strategic awareness, faster reporting and access to better quality data, your decisions will translate to direct positive bottom line impact and business/career success.
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Business Intelligence is for everyone
Business Intelligence and analytics are applicable to almost all kinds of businesses, functions and industries. Data is around us everyday, and everyone - no matter where he is or what he does - has a story to tell with it. And now with the evolution of Self-Service BI, it's easier than ever for everyone one to access, analyze and extract insights from his data. Below is a sample of the key areas/functions where analytics and BI play a big and impactful role:
Sales
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Operations
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Finance
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Marketing
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Customer Service
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Logistics
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Human Resources
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Startups
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Take control and Excel your data
Be empowered - not overwhelmed - with too much data.
I will empower you to conquer an unlimited spectrum of analytical and reporting needs with game-changing capabilities you never knew existed before. All while using the world's most powerful, affordable, easy-to-use and accessible BI tools from Microsoft.
I will empower you to conquer an unlimited spectrum of analytical and reporting needs with game-changing capabilities you never knew existed before. All while using the world's most powerful, affordable, easy-to-use and accessible BI tools from Microsoft.
Collect and Organize data in Excel
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Transform and Analyze in PowerPivot
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Explore and Visualize in Power BI
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